I turn messy systems into legible ones. Most days that means looking hard at customer data, finding the friction nobody noticed, and shipping the small improvements that compound. The rest of the time I build things — for clients, for myself, and lately, for everyone.
Owning the data and insight layer behind the team. I find the patterns hiding in tickets, calls and CSAT, then translate them into improvements the operation can actually run with — fewer escalations, faster resolutions, better days for everyone on both sides of the line.
End-to-end work for teams that need a single hand on the whole pipeline: warehouse, modelling, dashboards, and the small internal tools that quietly make everything else work. I prefer projects where the data and the interface are designed together.
A consumer app I'm building from the ground up — design, code, and everything in between. More on that below.
A small, considered place for the things you want to keep — built with the same care as the things it holds.
Hands-on across the stack: product direction, interaction design, and the engineering that turns it into something real. Editorial sensibility, deliberately minimal — every detail considered.
The best operational improvements look obvious — but only after someone has done the work of finding them.